Pure Earth was founded to produce sophisticated and competitive products that embrace nature’s innovative technology and honour our Earth. Their vision is to contribute to a better world and grow a company that gives back. They want people to choose a desirable future as well as a quality product.

Pure Earth is a family-owned business. Their home is nestled in the green hills of the Byron Hinterland on Bundjalung land. Their children inspire them to create products that contribute to a future that they would like for them— a future that is connected with nature and her incredible design. That’s why, in all aspects of Pure Earth, they strive for natural, innovative, and sustainable excellence.